I always assumed the man on the cream of the wheat box was some early African American entrepreneur who made a successful line of instant cereals. I actually bothered to look Top Crazy Sister Make The Best Aunts Shirt up not too long ago out of curiosity and was really bummed to find out it was just a made up mascot. I love this shit.
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Reddit has subs devoted to when people walk against prescribed routes – ( r/the desired path ) And the love of manhole cover design and Tiny things – ( r/thing for ants ) and all sorts of oddities. These are why I keep coming back to Reddit after 3 accounts and over 10 years. Since 1946, Uncle Ben’s products have carried the image Top Crazy Sister Make The Best Aunts Shirt of an elderly African-American man dressed in a bow tie, said to have been a Chicago maître d’hôtel named Frank Brown. According to Mars, Uncle Ben was an African-American rice grower known for the quality of his rice.
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Gordon L. Harwell, an entrepreneur who had supplied rice to the armed forces in World War II, chose the name Uncle Ben’s as a means to expand his marketing efforts to the general public. “Uncle” was a common appellation used in the Southern United States to refer to older male black slaves or servants. In March 2007, Uncle Ben’s image was “promoted” to the “chairman of the board” by a new advertising campaign. So, the model was Frank Brown, maître d’ of a hotel in Chicago. Mars claimed that it was the image of a respected rice farmer, yet they chose to name him using Top Crazy Sister Make The Best Aunts Shirt a title that referred to slaves. OK. Nice going there, Mars. We were never allowed to call adults uncle or auntie when we were kids unless the person was actually our auntie or uncle for this reason. My parents didn’t want us to be confused and inadvertently and automatically trust adults that may not actually have our best interests at heart.
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