I guess they could ByeDon 2020 ByeDon Icecream Shirt always just make a check out to cash and hand it to Spider-Man. If he pops in the 14th-floor window to collect his check. You don’t too much have to worry that you’re paying the wrong guy. This is indeed a problem for Spider-Man. He has received offers for merchandising but was unable to accept the deal without revealing his secret identity to get paid. At first, the reasoning was “well, anyone could dress up in a homemade Spidey costume like yours and we wouldn’t know!”. And while he could demonstrate with superpowers to prove it every time. There’s also a lot of other superpowered individuals now who could at.
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Least pass for Spidey if ByeDon 2020 ByeDon Icecream Shirt they tried to impersonate him. What he really ought to do is talk to one of the heroes with public personas who he trusts, like She-Hulk, and get a deal through her. She signs for his checks, takes a percentage (plus being on retainer as his lawyer), then gives him cash. Stark would really be the lynchpin in this kind of operation. He could hire various superheroes in their secret identities and keep them on his payroll. But in a way that makes sense for each individual. Hell, I’m surprised there’s not a company that does that in the Marvel universe.